Monthly Archives: August 2010

Anatomy of a Logo. 5 Steps – Due Diligence to Final Files.

Posted on August 23, 2010 by Ray Bauer

I’ve developed hundreds of logos over the years and they’re designed primarily for 3 types of catagories. Corporate, product or event. Each catagory has it’s own design approach, but the goal is consistent – and that’s to communicate a message … Continue reading →

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Make The Switch From QuarkXpress to InDesign

Posted on August 20, 2010 by Ray Bauer

I’d been a QuarkXPress user since the early days and extolled the benefits on a regular basis to my “PC” friends. When Adobe first took a stab at desktop publishing I was wary. I extensively used Adobe’s other graphic products … Continue reading →

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3 Easy Ways to Improve Your Layout & Design.

Posted on August 15, 2010 by Ray Bauer

Design (from a marketing viewpoint) is all about assisting the communication of a message. If the viewer doesn’t stop to look at what you have to say you can’t fully communicate your message. Obviously there is no “secret formula” for … Continue reading →

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