Make The Switch From QuarkXpress to InDesign

I’d been a QuarkXPress user since the early days and extolled the benefits on a regular basis to my “PC” friends. When Adobe first took a stab at desktop publishing I was wary. I extensively used Adobe’s other graphic products such as Photoshop and Illustrator, but desktop publishing? No one was better than Quark.

I thought.

A few years back I upgraded to the Adobe Suite of products, so in addition to the latest and greatest image, drawing and web programs I happen to now own a new version of InDesign. It still took a comment a few months ago from a fellow designer about InDesign’s virtues for me to try it. And now I’m hooked.

Without going into a side-by-side comparison (there are plenty of propeller heads that do that on-line) I will say that the interface is much more friendly. Especially if you’re familiar with any of the other Adobe product interfaces. Typographic features such as Space/Align are far less confusing using InDesign. Image links are so much easier to manage. They also offer full support of transparency in a TIFF file. The list go on –and I seem to discover something new and better the more I use it.

This isn’t necessary a plug for InDesign – wait, maybe it is – but rather a suggestion that if you’re still on the Quark bandwagon, and especially if you already own InDesign but aren’t using it, I would suggest you give it a test drive. Trust me, you’ll like it.

PS. Let’s also not forget that it costs hundreds of dollars less to purchase.

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About Ray Bauer

I am an independent designer and marketer operating my own enterprise, rBAUERdesign, based in Grand Rapids, Michigan, I have an understanding of, and dedication to, the design and marketing process of firms in need of communication solutions. I bring my design, layout, creative and art direction experience and knowledge as well as applied and tested marketing applications from the advertising agencies and marketing firms I've worked at for over 25 years to every job I touch.
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