The life of a designer can at times be quite frustrating. Obviously a lot of hard work, thought and effort goes into the creative – and ultimately the approval – process. Many creative ideas, designs and options are explored and only one makes the final cut. What most people don’t see are all the things left on the cutting room floor. Most often three, four, five or more ideas are submitted for client approval. Granted not all are on the mark – that’s just part of the creative/marketing process – but more often than not some of our best work is never seen.
So, to all the creatives out there I salute you. Keep a stiff upper lip. I feel your pain. Below are just a few logos of mine that will forever remain on my hard drive.