Author Archives: Ray Bauer

About Ray Bauer

I am an independent designer and marketer operating my own enterprise, rBAUERdesign, based in Grand Rapids, Michigan, I have an understanding of, and dedication to, the design and marketing process of firms in need of communication solutions. I bring my design, layout, creative and art direction experience and knowledge as well as applied and tested marketing applications from the advertising agencies and marketing firms I've worked at for over 25 years to every job I touch.

Social Media Stats for Small Businesses

Here is an excellent article by Phil Mershon outlining some Social – or as I call it New Media – statistics. If you are a business owner, some New Media channels should be a part of your regular marketing strategy. … Continue reading

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T-shirt Design Contest

A Contest with a Cause  It has been my pleasure to be involved with a non-profit organization – Fashion Has Heart – that helps aid the rehabilitative needs of America’s Wounded Warriors. One fund-raising venture is an online T-shirt design … Continue reading

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Use caution when using Adobe Creative Suite and OS X, Lion.

I saw this article I’ll link to and felt it important enough to make it available to as many folks as possible. Especially for all us designers out there using multiple Adobe products. For me, I’m not a big believer … Continue reading

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Important production tip for freelance graphic designers.

DON’T ASSUME. We all know what that makes out of you and me. One of the biggest differences between being a freelance graphic designer and a staff designer is that the freelancer doesn’t always have control over the vendor chosen … Continue reading

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Fun with Photoshop

Here’s some quick advice – have some fun with your computer imaging software. Being a “professional” graphic artist my software of choice is Adobe Photoshop but there are lower octane versions of software that can do many of the same … Continue reading

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The Power of a Promotion or Give-away.

Promotional give-aways is nothing new when it comes to attracting customers. This is true whether you’re a B2B enterprise trying to attract decision-makers to your booth at a trade show, a dentist trying to develop a patient referral program, an … Continue reading

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Redesigning Your Logo

I recently redesigned a logo for a client. In fact I’ve done it on a number of occasions. If you take a look out there it should be done more often. Too many businesses are missing the mark when it … Continue reading

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