Author Archives: Ray Bauer

About Ray Bauer

I am an independent designer and marketer operating my own enterprise, rBAUERdesign, based in Grand Rapids, Michigan, I have an understanding of, and dedication to, the design and marketing process of firms in need of communication solutions. I bring my design, layout, creative and art direction experience and knowledge as well as applied and tested marketing applications from the advertising agencies and marketing firms I've worked at for over 25 years to every job I touch.

Making Sense of Some Digital Formats.

With so many acrynoms out there it can be confusing. Here’s an attempt to put some meaning to all those letters. CMYK – stands for: Cyan, Magenta, Yellow, Black. This is the color mode/standard for offset printing. Offset printing is … Continue reading

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Tips on changing the color of type –in black and white.

In referring to the color of type I’m not talking about type that is printed in blue, or red or yellow or green but instead I’m talking about a block of copy where the type is all in black. If … Continue reading

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Tools of the Trade – Left Behind.

I stumbled upon some of my old tools of the trade the other day. It makes you realize just how much the computer has changed the way the graphic arts world goes about producing work today versus 20 years ago. … Continue reading

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Greek History.

This post has nothing to do with the city states of Sparta, Athens or Argos. Nor does it review any mythology or empire rule. Instead it’s a review of what greeking is in the design/typographic field. Greeking is a style … Continue reading

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Work left on the cutting room floor.

The life of a designer can at times be quite frustrating. Obviously a lot of hard work, thought and effort goes into the creative – and ultimately the approval – process. Many creative ideas, designs and options are explored and … Continue reading

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Beware: Free iPad Offer Scam.

Usually these offers are just a ploy to get you to a site where you are asked for a credit card # in order to receive the prize. Your information is then used for nefarious purposes. In the social media … Continue reading

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Inbound Marketing Explained.

As anyone with similar years of experience (25+ years) in the marketing and communications field as I have would tell you, they’ll utilized most marketing techniques that are available. And for well over half that time communicating a message probably … Continue reading

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