Category Archives: Marketing

Social Media Stats for Small Businesses

Here is an excellent article by Phil Mershon outlining some Social – or as I call it New Media – statistics. If you are a business owner, some New Media channels should be a part of your regular marketing strategy. … Continue reading

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The Power of a Promotion or Give-away.

Promotional give-aways is nothing new when it comes to attracting customers. This is true whether you’re a B2B enterprise trying to attract decision-makers to your booth at a trade show, a dentist trying to develop a patient referral program, an … Continue reading

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Inbound Marketing Explained.

As anyone with similar years of experience (25+ years) in the marketing and communications field as I have would tell you, they’ll utilized most marketing techniques that are available. And for well over half that time communicating a message probably … Continue reading

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9 Must-Haves to Help Optimize Your Site – SEO made easy to understand. Part 2.

I explained briefly in an earlier post what search engines look for and how they rank pages. Part of that explanation revolved around the importance of keywords and your sites’ association with those keywords. Here are 9 simple (and necessary) … Continue reading

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QR Code. The Missing Link.

Here is the answer to your first question: Quick Response. That’s what is stands for. As for what it is. Basically it’s a bar code that is scanned and readable by mobile devices with a camera. The information encoded can … Continue reading

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The ABCs of SEO – Search Engine Optimization made easy to understand. Part 1.

Every business needs a web site but if that site isn’t easy to find by your prospects you’re losing potential sales. And guess who those sales are going to? YOUR COMPETITION. Especially the ones who have higher visibility and search … Continue reading

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Vertical marketing defined. Choose your audience wisely.

What exactly is vertical marketing? Some of you may never have heard the term before –or may understand it to be different than I do. This is how I define it and what I base my recommended marketing strategies on. … Continue reading

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